1. The "Title" you can change at any later date. Try to create a title that is keyword rich that includes the name of your company and the service or product you offer.
2. Choosing the "URL" is the tricky part. Common names will already be taken so try to come up with a concise name that reflects your business name or the product or service you provide. My first choice is always to use your company name, shortening if necessary so that it is no more then 2-3 words.
